6 uppsatser
… there have been articles written, studies done and conducted research on brand valuation. In these studies, it has been treated the way trademarks are managed in practice and the methods and models used for valuation of these trademarks. These studies will the authors to have as …
En studie av företag noterade på OM Stockholms Fondbörs A-lista
… should be accounted as assets with the uncertainty of the value in mind. Valuation and accounting of trademarks are of interest for accountants and investors. These should be able toget information about the assets that are of importance for the company. A solid brand can be of …
The purpose of this master thesis is to map and analyze the appropriate valuation approaches used for Intellectual Property rights and develope a model for valuing patents. This project has been executed on behalf of Electrolux’s Group Intellectual Property and is intended to be …
Vilka förutsättningar finns för en LBO av Cloetta Fazer AB?
… presented in the frame of reference and in the empirical part, two cash flow valuations have been carried out. The first valuation is a regular discounted cash flow valuation while the other is a specific LBO valuation. In a LBO valuation the debt terms and the changed capital …
… article we have decided to study two different age groups of women and their valuation and their opinion about a fashion company. The company considers that both of the age groups, 15-25 years and 40-50 years, are in their target and marketing strategies. The purpose of the …
… finansiella metoder. En ny standard, ISO 10668 Requirements for monetary brand valuation, utgavs av ISO (International Organization for Standardization) 1 september 2010. Syftet med denna standard är att på ett tillförlitligt sätt kunna värdera varumärken under sin uppbyggnad …
